Mindy Reznik
Production & Graphic Designer
Highly organized, detailed-oriented senior production artist and graphic designer with 12 years of experience. Expert in print production: Develop concept, creative, production, and deliverables. Maintain web and digital workflows, graphic formats for print and digital; develop visual assets. Streamline multiple SKU projects, create all styles for long-form documents, organize pieces of large rollout, and keyline pieces. Work on miscellaneous specialty production tasks. Oversee production of marketing and communications materials, following established corporate design standards. Adhere to production requirements; work with outside vendors: printers, exhibit vendors, other agencies. Establish best practices for production workflows.

10/2000 - Present

Art DIrector, Senior Production Artist, Creative
Self-Employed, Chicago, IL

Design house that improves designs and enhances creative, production, and strategy for boutique marketing agencies, businesses, international ad agencies, start-ups, nonprofits, and major corporations

  • Provide print and digital services, production and creative
  • Focus on long-form document production, including financials, catalogs, and sell sheets
  • Design brand standards; ensure and oversee brand management and consistency
  • Help clients to market themselves: Create and develop their brand identities; build websites and blogs; teach clients about social media accounts; implement strategies; design logos and web graphics, branding, media kits, marketing materials, and newsletters
  • Created PTA’s Back-to-School kit: workbooks, posters, and custom packaging for nationwide distribution
  • Designed for American Cancer Society’s national campaigns: “Walk and Roll” logo and “Relay for Life” ads
  • Conceptualized logos, signage, and social media graphics for “Share Our Strength’s Taste of the Nation” Chicago event, which raised more than $250K
  • Determine specifications for page layout, style creations, data population, and keylining
  • Ensure that guidelines and legal meet standards for regulated-industry production work

2/2013 - 2/2015

Freelance Senior Production Artist
Upshot, Chicago, IL

Marketing agency of 130 employees focused on seamless creative and messages across platforms and development to execution: media and analysis, total brand, brand initiatives, and shopper marketing

  • Made creative files print-ready by preparing and/or rebuilding; collaborated with 20 art directors and creatives
  • Implemented revisions and ensured consistency with brand standards
  • Designed dielines and templates for Crown Imports’ unique projects
  • Keylined complete New Balance kits of 2-D and 3-D materials for retail/flagship stores and collateral: merchandise, ads, posters, direct mail, and billboards
  • Created numerous packages, wraps, brochures, banners, in-store, POP, and OOH displays
  • Produced mutual fund quarterly fact sheets and reports for Nuveen Investments
  • Met standard turnaround times, and exceeded expectations for projects
  • Proofed work typically contained either very few or no errors

4/2007 - 5/2012

Senior Production Designer
Merritt & Partners

Small design-focused marketing company producing brochures, direct-mail campaigns, catalogs, ads, and corporate identity programs to help companies communicate internally and externally

  • Helped produce annual office supply catalogs (200–600 pages), including table of contents, and indexes for Costco, Staples, EVOS, Quill, and United Stationers companies
  • Created style sheets and performed data merges, organized data from old catalogs, spreadsheets, emails, databases, and handwritten notes
  • Produced small-scale quarterly catalogs (32–64 pages) for seasonal products
  • Designed ads and wrote attention-getting headlines for Worthmore Jewelers
  • Created letterheads and product sell sheets for the entire Automated Logic product line

6/2005 - 10/2006

Senior Production Artist
Marketing Support, Inc., Chicago, IL

Marketing agency specializing in packaging, branding, and vendor retail programs

  • Led production on Home Depot’s Hampton Bay line; ensured product adhered to brand-manual guidelines: Kept consistency and voice by creating and maintaining brand manuals and leader SKUs
  • Helped create new package design, ads, POPs, and gift cards for clients
  • Approved artwork SKUs from vendors
Education Highlights
Farmingdale State University of New York
Bachelor of Technology in Visual Communications